Our services
Most digital investments underperform. The strategy is disconnected from the build and the team that scoped the work isn’t the team delivering it. We close that gap by bringing digital strategy and execution under one roof. One start-to-finish team from diagnostics to final delivery.
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Diagnostics
The most expensive mistake in digital isn’t choosing the wrong technology, it’s skipping the work required to choose it. Our diagnostics give you an independent evaluation of where you are today, where the gaps are and what’s possible given your constraints.
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Digital strategy
Most digital investments underperform because of strategy, not technology. Better Than Good partners with executive teams to define the right digital direction, align stakeholders, and build a roadmap that connects business goals to technical decisions.
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AI/ML services
The organizations getting real results from AI aren’t the ones running the most experiments. They’re the ones making disciplined bets: picking use cases that actually move numbers, governing their investments properly, and building capabilities that compound.
BTG/digital
Our in-house branding, design and technology studio. When our consulting services point to a build, BTG/digital delivers it. Same team, no hand-offs.
Explore BTG/digitalBig-firm capabilities for organizations without big-firm budgets
Large consultancies developed their methodologies for enterprises with seven-figure transformation budgets, leaving the rest of us to make do with piecemeal advice or figuring it out ourselves.
We took the disciplines that make that work worth paying for, stripped out the layers that make it expensive, and built a practice that delivers the same quality and intellectual rigor for organizations of all shapes and sizes.
Latest insights
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The flatness of the machine
You can feel it before you can name it. A paragraph arrives, fluent and frictionless, and something in the back of your reading brain flinches. The sentences are grammatically flawless, the structure orderly, the tone warm but not too warm, authoritative but not too authoritativ…
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Software was never meant to last forever
There is a particular kind of frustration that anyone who has worked inside a mid-sized organisation will recognise. You are eighteen months into a Salesforce implementation. The original scope was clean and reasonable. But somewhere around month four, somebody realised that you…
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The vibe coding spectrum: from weekend hacks to the dark factory
A year ago, Andrej Karpathy posted a tweet that would come to define how an entire industry talks about itself. “There’s a new kind of coding I call ‘vibe coding,’” he wrote, “where you fully give in to the vibes, embrace exponentials, and forget that the code even exists.” He d…
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Claude Opus 4.6 just shipped agent teams. But can you trust them?
Anthropic shipped Claude Opus 4.6 this week. The headline features are strong: a 1M token context window (a first for Opus models), 128K output tokens, adaptive thinking that adjusts reasoning depth to the task, and top-of-the-table benchmark scores across coding, finance, and l…
